Have you been considering jumping in on the CBD boom?
Find out what doctors and medical professionals are saying about what to look for.
Cannabinoid supplements have been gaining popularity over the past couple of years. As a matter of fact, Forbes projects the industry to increase by 700% by next year. Seems like the perfect time to get involved, right?
Before you jump in head first, it’s important to understand the legality and complexities of the hemp industry. With the passing of the 2018 Farm Bill, the floodgates have been opened to new companies. It’s an entirely open market at this point because the Farm Bill permanently removed hemp and CBD from the DEA’s Controlled Substance list.
So, it’s 100% legal, right? One would assume so. However, some states are choosing to make their own rules in regards to CBD products. Because of these complexities, it’s important to align with a company that is well versed on the topic and educates it’s sales field accordingly. Companies that focus primarily on CBD products will be much more educated in this area, as their focus is not split between products. When it comes to hemp derived products, it is beneficial to be with a company with a legal counsel specializing in hemp.
In addition to a solid legal support, the company should also be an expert in the formulations and science behind the products. Many companies are quick to launch a product to get in on the game early. The downside for such companies is that it takes time to correctly formulate and test a product.
Science is complex and getting a formula to work optimally can take years. Look for a company that has been in the hemp industry for 3 years or more. This ensures that the formula has had enough time to be tested and improved for efficacy. Those who have perfected the process have a standardized CO2 extraction process in order to preserve the nutritional benefits of the plant. In addition to the extraction process, educated clients typically look for a full spectrum product. Full spectrum includes all of the cannabinoids, terpenes and flavenoids that naturally occur in the plant. Simply isolating out the CBD cannabinoid decreases the effectiveness, as does isolating out one B vitamin.
Arguably the most important factor should be the bio availability of the products. 3rd grade science teaches us that oil and water don’t mix. Hemp oil extract is obviously an oil, and the body’s intestines are primarily water. The vast majority of CBD products are oil based and provide around 3-8% absorption.
The hemp itself is also extremely important. Most don’t realize that hemp is one of the most incredible plants when it comes to absorbing nutrients from the land. The downside to that is that it is also very good at absorbing toxins from the ground. So much so, that farmers use hemp to clear otherwise unusable land to be able to rotate crops again. Even a certified organic plant doesn’t cut it when it comes to hemp. Because it’s a magnet for both the good and the bad elements in the soil, it’s important to chose a company that uses a USDA certified organic farm as well as and organically grown plant. (no herbicides or pesticides etc.)Beginning in 2019 the U.S. Hemp Authority will be approving CBD products. This seal will prove that the company uses proper standards from the beginning to end.
Lastly, but certainly not least. Be leery of companies that make medical claims and encourage the sales field to do the same. Hemp derived CBD products are botanical supplements and should be marketed as such. The FDA has very firmly stated